To reverse the slump in sales, high-end brands are allowing media-savvy staff to create social content in the hope it engages ...

The once effortless art of slipping into inherited furs, layering on jewels and bathing in pearls before a gala has become a ...

The platform, which does not even have an official English name, was caught off guard by the surge of “TikTok refugees” ...

He made his unofficial debut at Paris Haute Couture Fashion Week last June, but his growing social media presence - 5.5 ...

The luxury market may have cooled in China, but contemporary players are gaining ground with clever strategies aimed at ...

Tmall's 2024 New Year's Goods Festival Trend Report revealed that post-1995 consumers now account for more than half of all ...

Xiaohongshu, whose name literally means "little red book" but is also known in English as RedNote, is wildly popular in its home market -- one of the most censored countries in the world.

The Chinese social media platform Xiaohongshu, which recently saw a rise in interest in the US amid legislation intended to ban TikTok, has adopted the English name rednote in the Apple iOS App Store, ...

Xiaohongshu, a Chinese app gaining popularity and picking up thousands of new foreign users, can be effectively leveraged by brands if they prioritise quality user-generated content over volume.

According to advertising professional Ding Guangqi, Chinese aesthetics are increasingly popular among people aged 25 to 35, and Xiaohongshu has become a platform for them to discuss and share ideas.

Western brands should be thinking strategically, but that doesn’t mean rushing to open up a Xiaohongshu account. For Western brands that have not yet thought of or lack the resources to explore ...