The luxury market may have cooled in China, but contemporary players are gaining ground with clever strategies aimed at ...

In 2023, Uniqlo once again partnered with Toray Industries to develop “Pufftech,” hoping to replicate the success of Ultra Light Down. Pufftech, made from ultra fine hollow fibers, was initially ...

RedNote's Chinese name, Xiaohongshu, translates to Little Red Book ... said he created his RedNote account over the weekend to share his clothing brand and "be ahead of the curve". Mr Robinson told ...

Tmall's 2024 New Year's Goods Festival Trend Report revealed that post-1995 consumers now account for more than half of all ...

He made his unofficial debut at Paris Haute Couture Fashion Week last June, but his growing social media presence - 5.5 ...

His hope is to help redefine the ‘Made in China’ label and challenge misconceptions that it is synonymous with cheap, low-quality clothing; something Chinese knitwear brand PH5 also set out to ...

According to advertising professional Ding Guangqi, Chinese aesthetics are increasingly popular among people aged 25 to 35, and Xiaohongshu has become a platform for them to discuss and share ideas.

RedNote or Xiaohongshu is rapidly becoming the indispensable platform for travel inspiration and authentic user-generated ...

Western brands should be thinking strategically, but that doesn’t mean rushing to open up a Xiaohongshu account. For Western brands that have not yet thought of or lack the resources to explore ...