A social media researcher explains how to analyze your news feed in terms of content, circulation and consumption.

TikTok users are much likelier to be superfans than the general population, research from TikTok and Luminate has found.

Africa’s creator economy is experiencing an unprecedented boom, transforming digital content creation into a lucrative ...

TikTok has unveiled its Discover List for 2025, featuring 50 creators from around the world who are redefining culture and making a positive impact.

New data shows that TikTok could be even more successful if it gets sold. Its current ownership structure may be holding it ...

Families of four British children are suing TikTok, alleging the 'blackout challenge' led to their deaths, as they seek ...

After the TikTok application was shut down in the United States on Jan. 18 and then  restored the next day, the ban was put ...

Social media platform TikTok has revealed the trends that it believes are set to shape brand communication in 2025.According ...

TikTok is the loudest pulpit yet. The app is “social media on steroids”, according to Nathan Mladin of Theos, a Christian ...

TikTok began as a hub for short-form videos but it’s rapidly evolved into a powerful tool for businesses, both small local ...

From Ilona Maher to Caitlin Clark, female athletes are finding their voice on social media, a Women's Sport Trust report says.