Snapchat has partnered with The Economic Times on a new report into Gen Z trends in India, which will include ongoing editions and updates to share key insights into various aspects of young user ...

Dr Shaunak adds that, just like our bodies, our brains need a break too. Boredom gives our minds time to rest and recharge.

Virat Kohli was widely regarded as Test cricket's most flamboyant ambassadors, particularly during his years as captain of ...

The purported Samsung Galaxy Buds Core have been listed on the Bureau of Indian Standards (BIS) website with the model number ...

Following 45 Labour MPs grouping together and a crushing local election result, The Division Bell discusses this last week in politics ...

Gen Z consumers give the least importance to brand legacy and celebrity representations, a new study by Snapchat and The ...

I write The Arena column, where last week I took a deep dive into the increasingly central role that creators play in driving ...

The ET Snapchat Gen Z Index reveals that Gen Z in India prioritizes ethical and local shopping, favouring brands like Myntra ...

Gen Z is remixing IPL into memes, reels, and fantasy leagues — but are they really watching the matches? Experts break down ...

The Economic Times, in collaboration with Snapchat and Kantar, introduces India's first Gen Z Index, revealing that brands ...