Leveraging a localized approach and a social push, the campaign shows off new packaging along with a switch from bottles to cans.

Another key evolution in influencer marketing is the shift from performance-driven tactics, such as discount codes and direct ...

Leveraging her advertising and digital marketing expertise, Lauren Elizabeth Patterson is a distinguished professional who is ...

Reuters, the news and media division of Thomson Reuters, is the world’s largest multimedia news provider, reaching billions ...

Jatin Varma, Founder and Managing Director of Comic Con India, spoke to e4m on how the live events industry in India is ...

Eswaran Mohan and Renuga Nair have gone from making Snapchat lenses to building a global immersive tech agency.

All findings are well-integrated into reports and provided to brand partners to keep them updated on the campaigns growth.Conclusion- RAIPL is the leading influencer marketing agency in India that ...

Artificial intelligence is successfully gobbling up corners of the social media influencer market, and making very real money ...

The New Zealand-headquartered business helps small companies analyse their advertising spending. It will also ditch its ...

Education and stationery brands go all in on back-to-school campaigns. Industry insiders weigh in on navigating shifting ...

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In July 2024, Lily Allen announced that she’d be joining OnlyFans for a very specific purpose: to sell photos of her feet. At ...