And the brand just "gets" Gen Z without trying too hard. Now, Rhode is stepping into something bigger. This fall, the brand will debut in U.S. Sephora stores — its first retail partner — with ...

Sephora has engaged in a multi-year partnership with the WNBA team, Golden State Valkyries, shifting the narrative around sports marketing.

From Sephora embracing its status as a Gen Alpha “playground” to Coach’s Gen Z-focused store concept, retailers are leaning in. Published April 16, 2025 Cara Salpini Senior Editor ...

New collaborative mints and gums that are meant to improve focus will be promoted through gaming influencers to engage the ...

The obsession with skin care among Gen Alpha is leading to a windfall of unexpected business for the booming $164-billion global skin-care industry, which historically has targeted women, not girls ...

Recent data from eharmony's 2025 Dating Diaries found that 28 percent of Gen Z singles said differing political views could cause them to turn down a date—compared with 21 percent of millennials.

Generation Z, now aged 12 to 27, are a key demographic targeted by brands and companies. But reaching these consumers isn’t always easy. For starters, experts have noticed that Gen Z doesn’t ...

Gen Z's spending preferences are changing as they face high prices and increasing credit card debt. BNPL services offer financing options, but Gen Z is looking to make better money decisions ...

WNBA’s Golden State Valkyries and Sephora Announce Multiyear Partnership Debuting With New Performance Center. Julia Teti. Wed, April 9, 2025 at 11:55 AM UTC. 2 min read.

The best lip butter balms by Summer Fridays, Rhode, Ole Henriksen, and more are desirable for their nourishing wear and rich, colorful texture.