The 43-year-old took to Instagram on Tuesday to announce the name of her new lifestyle brand, As Ever, after changing it from America Riviera Orchard. The logo for the brand is a palm tree with a hummingbird either side of it.

I bet the mayor of the Mallorcan town of Porreres didn’t wake up yesterday and expect to find herself potentially locked in a legal war with a member of the British royal family.

Meghan, the Duchess of Sussex, has rebranded her fledgling company to As Ever. The news Monday comes just weeks after restarting her social media life under a new handle on Instagram.