Verve has released its In-app user privacy report 2025, a comprehensive study surveying 4,000 mobile users across the US and UK. The report examines ...

This new regulatory scrutiny comes after Bloomberg reported that the Securities and Exchange Commission is investigating whether AppLovin "misled investors about its data collection and ad-targeting ...

A quarter of all Connected TV (CTV) bid requests can’t be trusted. That doesn’t mean fraud every time. Sometimes, it’s ...

Experts told e4m that advertisers are leveraging mobility not just for visibility, but to match the speed, immediacy, and ...

Meta’s exploration into the connected TV space comes as its competitors continue to strengthen their positions ...

This is a clear, candid, and practical explainer for Kenyan Bitcoin and crypto company founders, lawyers, compliance officers ...

Ryan Reynolds is starring in a new ad with Tilly Norwood. No, not the AI-generated Tilly Norwood, the real Tilly Norwood, an ...

AdRoll today announced strong early adoption of Experian's syndicated audiences, signaling growing demand from marketers for more accurate, scalable ways to reach customers across channels. Since ...

As retail media grows, so can complications for advertisers. Traditional ad formats often fail to integrate smoothly within ...

Since the truce came into effect on 11 October, Israeli forces have committed over 80 violations of the agreement ...

Q3 digital ad spending delivered a mixed picture, with shifting platform strategies opening short-term gains for some ...

The AI advertising agents will need their own trade group eventually. For now, though, a bunch of companies are forming the Ad Context Protocol, or AdCP. The consortium of ad tech and AI ad software ...