NEW YORK—The Coalition for Innovative Media Measurement (CIMM) and TVB have released a study examining how local viewing is measured across television, mobile devices, browsers, streaming platforms ...

In the early 1960s, quantum physics was regarded as one of the most successful theories of all time. It explained a wide range of phenomena to an unprecedented level of accuracy, from the structure of ...

Retail media networks (RMNs) are rapidly growing, with advertisers investing billions of dollars into these platforms each year to consumers across the funnel. As retail media matures beyond search to ...

One of the most notable things that happened during Thursday night's Hall of Fame Game was the debut of the NFL's new virtual measurement system. Instead of the traditional chain system, the NFL ...

You wouldn’t let a sports team umpire their own games, so why is this now happening in media and marketing, and particularly within holding companies, argues Prophet CEO Jordan-Taylor Bartels? There’s ...

As a newly minted CEO four years ago, I often squirmed when asked to describe my company's culture. While I had a clear vision, articulating it in a way that resonated with both employees and ...

They are attempting to fix a brain problem by providing a haircut. The Buffalo Bills were seemingly shortchanged on multiple occasions in terms of yardage gained during their AFC Championship Game ...

If you were to embark on a weight loss journey, how would you track your results? Would you measure success by how much money you spent on healthy foods or how many of those healthy foods were ...

Which A.I. system writes the best computer code or generates the most realistic image? Right now, there’s no easy way to answer those questions. Credit...Davide Comai Supported by By Kevin Roose ...

The rapid growth of crypto assets raises important questions about their cross-border usage. To gain a better understanding of cross-border Bitcoin flows, we use raw data covering both on-chain (on ...