After two years as Max, HBO Max is once again becoming HBO Max. It joins a long line of brand reversals that demonstrate the ...

A little more than two years after lopping “HBO” off of the streamer’s name to create the breezily-named Max streamer, Warner ...

Warner Bros. Discovery is rebranding Max back to HBO Max, reversing its 2023 name change aimed at broadening its appeal.

WBD chose to rebrand HBO Max to just Max when it decided to unite the libraries of HBO Max and Discovery+ under one umbrella.

The change comes as Warner Bros. Discovery seeks to scale back its volume of content and focus on quality programming and ...

Max will officially become HBO Max again this summer, Warner Bros. Discovery announced during its 2025 upfronts.

A flagship rebrand, details on upcoming shows, movie trailers and a new streaming service were announced during Warner Bros.

Warner Bros. Discovery has announced that its streaming platform will revert to the name HBO Max, replacing the Max branding ...

and may suggest that HBO continuing to put out buzzy and well-loved programming under a chief who’s in denial about the brand’s value deserves points for difficulty. The dithering around the ...

We’ve got a branding rerun on our hands. The streaming service Max is officially reverting to its previous name, HBO Max, ...

One of the most important measures for companies when changing the name of a brand is that customers and consumers associate the old name of the brand with the new one, a movement ...