Dos Equis asks networks to pay $8 million to air its Super Bowl ad. Jonathan Goldsmith returns as "The Most Interesting Man in the World." Campaign humorously outlines steps for networks to pay and ...

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Add Yahoo as a preferred source to see more of our stories on Google. In the new 60-second TV spot, the most interesting man, played by actor Jonathan Goldsmith, returns but with amnesia forgetting ...

If you purchase an independently reviewed product or service through a link on our website, Rolling Stone may receive an affiliate commission. In the new 60-second TV spot, the most interesting man, ...

Dos Equis on Monday brought back its well-known “Most Interesting Man in the World” ad campaign — featuring the original actor — as it attempts to revive flailing beer sales. After a 10-year absence ...

Add Yahoo as a preferred source to see more of our stories on Google. (Photo: Dos Equis) Dos Equis announced on Friday that it is reviving one of advertising’s most recognizable characters, announcing ...

Jonathan Goldsmith is reprising his iconic role nearly a decade after the world last saw him galavanting across the globe. Interestingly enough, Dos Equis is introducing him to a whole new generation ...

Dos Equis doesn’t always embark on big advertising campaigns. But when it does, it knows who to call. The original Most Interesting Man in the World, the long-running character originated by Jonathan ...

The Most Interesting Man is set to make a return to television. In a marketing push that kicks off with a new 60-second spot airing on ESPN during the College Football Championship Game, Heineken’s ...

Dos Equis is reviving its famous “The Most Interesting Man” advertising campaign after a decade in an effort to turn around the beleaguered brand. Sales of the Heineken-owned Mexican lager dropped ...