Duolingo’s memorable, unhinged marketing strategy has propelled them to the forefront of Gen Z’s attention. However, as the novelty fades, the brand’s heavy reliance on the initial shock ...

Duolingo has long used offbeat, humorous marketing tactics to differentiate ... the company’s success was driven by its product-led strategy and continued emphasis on user engagement.

Duolingo’s strategy starkly deviates from traditional corporate messaging and instead capitalizes on pop culture references and other outlandish marketing tactics. Not every company needs to adopt ...

These insights fuel a dynamic marketing approach that combines humor, cultural relevance, and community engagement. The result? A brand that resonates far beyond its primary offering. 1.

“It's the biggest thing I've seen happen in my time here in terms of cultural impact and response,” says Duolingo’s global head of communications, Sam Dalsimer. “It's a result of our social-first ...

The edtech company targets long-term partnerships with startups and considers buying them when building in-house isn’t efficient.

Duolingo’s marketing isn’t just about racking up ... And while many brands try (and fail) to emulate Duolingo’s unhinged social strategy, Kuczynski makes it clear: “You can copy the ...

Language learning platform Duolingo has announced plans to go "AI-First," a strategy that will integrate AI into more of the company's workflow and eventually eliminate contract workers.

The course teaches users how to play chess, from how each piece moves to planning a winning strategy. The course is Duolingo's first since its music and math courses were released in 2023.