Customers are starting to push back against AI in their favorite products, worried about jobs, quality and the meaning of art ...

It’s critical for marketers to check their perceptions of channel performance with data to optimize their media mix.

Taylor Swift’s brand strategy offers important lessons for marketers—emphasizing ownership, emotional connection, strategic ...

Director of Omnichannel Growth Jillian Durojaiye shares how the CPG giant activates around consumer preferences across ...