Vanta, led by CEO Christina Cacioppo, who is recognized among the wealthiest self‑made women in the U.S., announced on July 23 that it closed a Series D financing round of $150 million. The capital ...

Brands that treat language accessibility as strategy — not support — are reaching new markets faster, lowering acquisition ...

Together with Nvidia, Microsoft, and Accenture Song, Nestlé uses digital twins, AI, and more to empower tech-forward marketing strategies.

This article explores important facts about digital marketing and effective strategies that can really help businesses ...

Over the last six months, Duolingo’s shares have sunk to $334.99, producing a disappointing 7.8% loss - a stark contrast to the S&P 500’s 5% gain. This might have investors contemplating their next ...

Amul's cheeky take on the viral Coldplay kiss cam clip has sparked divided opinions, with many calling it tone deaf and insensitive. The incident reignites the debate on where brands should draw the ...

Jet2holidays can now be added to a list of brands (think Jaguar, KFC, Ryanair) with marketing that’s grabbed our attention in ...

LinkedIn is the right one for B2B marketers hungry for more engaging formats and better data visibility looking to divert ...

Discover top gamification tactics to increase app engagement and retention. Learn best practices and avoid common mistakes.

Monks China’s Andria Wu is a strategy director between two worlds. Recently, she’s been feeling a greater pull from the east.

We look at how Smurfs reboot built a wide-reaching marketing campaign around Rihanna, blending music, fashion, family events, ...

Artificial intelligence is transforming marketing and audience engagement, and it''s through gamification that more brands can reshape how they drive loyalty and advocacy.