News

Brand marketing isn’t what it used to be– and that’s a good thing. Forget perfectly polished ad campaigns and product-focused ...
Unification means sharing priorities, building programs together and measuring success in a connected way. It means showing ...
European marketers’ priorities are significantly different compared to other regions globally. Here are the trends driving ...
Effortlessly turn audience data fragmentation into advertising advantages and connect with your audience in a multi-screen ...
Marketers often worry that performance marketing and its focus on short-term sales is crowding out brand-building activities aimed at enhancing customer perceptions of their brand—and is ...
The "Yes, JCPenney" marketing campaign, led by CMO Marisa Thalberg, is breathing new life into the struggling retailer and getting people to take another look.
7 B2B marketing strategies for 2025 that drive real growth In 2025, staying relevant means optimizing every touchpoint, from AI-powered prospecting to personalized content delivery.
Marketing leaders shared how their brands are leveraging AI to enhance consumer connections during BI's CMO Insider breakfast at Cannes Lions.
New data shows Duolingo's daily active user growth continues to decelerate. Trading at an already lofty valuation, the company saw its share price plummet. However, Duolingo's long-term investment ...
Recent statements from firms like Amazon, Shopify, British Telecom, Duolingo, and Klarna suggest that automation is reducing demand for human workers. As these companies pour heavily into AI, they're ...