Reports of Diet Coke’s death may have been greatly exaggerated. Jon Springer covers sports marketing and beverage marketing.

In the hustle of modern life, even the smallest pauses can make a difference, according to Diet Coke's new campaign featuring ...

Though not a big fan of alcohol, he appreciates red wine and remains a loyal fan of diet coke. While the debate around sugar intensifies, Elon Musk's confession about his morning eating habit has ...

SALFIT, West Bank (AP) — Order a Coke to wash down some hummus in the Israeli-occupied West Bank these days and chances are the waiter will shake his head disapprovingly — or worse ...

The 1980s were a golden age of soda. Coca-Cola introduced Cherry Coke, the fruity twist on its classic cola in 1985 and it skyrocketed to popularity. A year later, the brand introduced its low ...

Poppi and Olipop, watch out: Coca-Cola is entering the “better for you” soda category with a response of its own. This month, the beverage behemoth is rolling out Simply Pop, a prebiotic ...

Roula Khalaf, Editor of the FT, selects her favourite stories in this weekly newsletter. Once, Diet Coke’s image was about calorie counting, breaks and well-defined abs. Today, it’s the rocket ...

When James Quincey became CEO of Coca-Cola in 2017, soda had broadly been in decline over its health effects. The beverage giant was embarking on an effort to diversify its reach beyond the sugary ...

another creator asks in a stitched TikTok video, filming cases of Diet Coke and Coke Zero. It turns out that Blake might be the right person to ask. “I actually worked as a research and ...