Amazon is rolling out new ad formats on Prime Video, including contextually relevant pause ads and shoppable inventory. The ...

Contextually relevant pause ads were just one of three new formats that Amazon unveiled in advance of its Upfronts ...

The tech giant says that Prime Video's main offering has added 15 million customers since its last update. Amazon says that ...

Featuring loads of Hollywood star power, the tech giant’s presentation showed off results from the first full year of ...

The new figure marks a 13% increase in users from last year The post Prime Video Ad Tier Surpasses 130 Million US Active ...

Prime Video subscribers may see ads during their streaming. While some may feel shortchanged, others may see it as a ...

Social media giant Meta Platforms is introducing Threads video ads, Reels trending placement and several other innovations ...

Amazon says it is launching new ad formats to help marketers reach more than 130 million streamers in the U.S. who watch ...

For the below-the-line team of Prime Video’s ballet series Étoile, most of whom had worked with creators Amy ...

While linear ad impressions declined during the period, the increase in spend signals a sharper focus by marketers on quality placements and outcomes.

Hoping for a repeat lift from the upfronts crowd, NBCUniversal once again put a spotlight on Wicked on Monday at Radio City ...