In a key moment, the voice mentions the cursor on a computer, and the ad highlights the trackpad functionality of the iPad Pro, even as its “not-so-arrow-cursor” appears on the screen.

Today I learned about the raccoons who made computer magazine ads great, dredged from the memory hollows by Harry McCracken. — Read the rest The post Bring back the computer-advertising raccoons ...

The 1987 ad asking "Do I really need a personal computer?" is a great example of how even really smart people can make major strategy mistakes.

The video, which teaches students how to convince their parents that it's worth paying for a Mac, was set to private on YouTube shortly after its debut.

Apple is running a commercial in which a kid with an iPad asks, "What's a computer?"; The ad is meant to portray a world where computers no longer exist — and kids don't know what they are. Many ...

How Did That Ad Make You Feel? Ask A Computer Rosalind Picard specializes in something called affective computing. She designs technology that can measure and communicate human emotion.

A handwritten draft of an Apple computer advert written by Steve Jobs has sold for almost £140,000 ($175,759) online. The advert, written around 1976, ...

More than a quarter century later, PC World associate publisher Jeff Edman's 90-minute presentation on the state of the ad market in the mid-1990s is a piece of publishing history. So if you’ll ...