In 2023, Coke rival Pepsi took the role of official soft drink partner with its lemon-lime offering, Starry. Coke’s ...

Coca-Cola’s Sprite takes over from PepsiCo’s Starry from the 2026-27 season.

Coca-Cola’s Sprite reunites with the NBA in a new global marketing partnership—exclusive soft drink, fan activations, and ...

Starry held the title effectively since its launch in 2023 while Sprite has stayed active in basketball culture, including ...

Partnerships with other PepsiCo brands, including Gatorade and Ruffles, remain in place.

Zero-sugar drinks like Coca-Cola Zero Sugar and Sprite Zero Sugar are boosting KO's pricing power, volume growth and margins ...

Irn-Bru has joined soft drinks rivals Coca-Cola and Pepsi in adding a dessert-inspired soft drinks serve. The Scottish brand ...

Rolex predictions for 2026 ✓ What the Fratello team expects (and hopes) to see from Rolex this year ✓ See our rendered ...

Amazon has slashed the prices of our best-loved fizzy drinks, with big discounts on multipack cans of Coke, Diet Coke, Pepsi ...

An eight-city audit in Nigeria identified this trio as a major contributor to an ongoing crisis. Coca-Cola is regularly the ...

TABP Snacks and Beverages has built a Rs 280 crore business this year by doing what the global cola giants structurally ...

Pi Day is Saturday, March 14, (3.14) and several bake shops and dessert bars are already making plans. Bittersweet in Raleigh is selling slices starting at 1 p.m. and famed baker Phoebe Lawless will ...