Think all Super Bowl commercials are linked to the game of football? Think again. Budweiser Canada is making a hockey commercial for Sunday’s Super Bowl XLVI in Indianapolis. The premise: Two teams ...

When it comes to sports lovers, the Super Bowl only really matters to North Americans. But when it comes to the mid-game ...

Just in time for America’s 250th anniversary this summer, former NFL quarterback Peyton Manning has returned with yet another funny Bud Light commercial. Manning stars alongside fellow Hall of Famer ...

Aside from being arguably the biggest game on the annual sports calendar, the Super Bowl has long brought about many of a ...

World Cup beverage marketing is reshaping how brands reach fans, drive ROI and turn the 2026 FIFA World Cup into a $10.5 Billion global growth opportunity.

In early February, I was relaxing in the recliner watching TV when a commercial caught my attention. The commercial showed a Clydesdale foal frolicking around the barn and fields until a bald eagle ...

Days after Super Bowl LX treated fans to a low-scoring contest whose outcome was rarely in doubt, Michigan State University students seemed to be largely united in their distaste for last Sunday's ...

Super Bowl LX aired four days ago. Since then, the internet has been dominated by Bad Bunny’s halftime show—the political debate, the FCC complaints, the takes about the takes. Ben Stiller himself ...