TikTok remains the dominant social media platform in 2025, surpassing other platforms in terms of engagement. The app’s short ...

The Coca-Cola brand is using the platform’s Branded Mission offering to drive social media buzz around new Xtra Sour flavors.

During the retailer’s full-year results today, Currys CEO said its marketing strategy, which has seen the brand take off on ...

James Stephens, Monks' Global Head of Brand, explains why real-time responsiveness and agile strategies are crucial for ...

Master Instagram and TikTok to skyrocket your online sales. Learn proven strategies that convert followers into paying customers fast. Visual storytelling has revolutionized how businesses connect ...

With a third of its social media now creator content, Oatly is using influencers to tap into local markets and develop the ...

On social feeds, subways, and billboards, these images from fast-growing skincare brand BYOMA are an "in-your-face visual that breaks the fourth wall," Sarah Rios, director of marketing, told ADWEEK.

Inside the Strategy That Helped This TikToker’s Brand Make $1 Million in 8 Minutes. By making the most of Mikayla Nogueira’s more than 16 million followers, ... After joining TikTok in 2020, ...

At Cannes Lions, industry leaders discussed the transformative impact of AI on brand storytelling, highlighting its influence ...