Bitcoin-maximalist and business intelligence firm MicroStrategy (MSTR) has rebranded as Strategy, unveiling a new identity centered around Bitcoin.The rebrand features a stylized “B” logo and adopts ...

MicroStrategy has officially rebranded as Strategy, marking a major shift in its identity while reinforcing its focus on ...

The company's new logo features a stylized "B", symbolizing its position as the largest Bitcoin Treasury Company. It has also adopted orange as its primary brand color, aligning with Bitcoin's ...

Michael Saylor is the executive chairman and co-founder of MicroStrategy, a business intelligence company that pioneered the ...

Strategy rebrands as the leading Bitcoin treasury company, emphasizing bitcoin and AI for transformative business solutions.

Founded by Bitcoin advocate Michael Saylor, the company announced Wednesday that it will now be called Strategy and described itself as “the world’s first and largest Bitcoin Treasury Company.” Since ...

MicroStrategy is changing its name to reflect its transformation from strictly a software firm to the self-described "world's largest bitcoin treasury company." ...

MicroStrategy, the top corporate holder of the world’s first cryptocurrency Bitcoin, just rebranded to Strategy and bought ...

MicroStrategy Inc. (Nasdaq: MSTR) has officially rebranded as Strategy, emphasizing its position as a Bitcoin Treasury Company.