Discover five eye-opening books that reveal hidden truths of human psychology, helping you understand behaviour, emotions, and decision-making.

Narrator: That's Barry Schwartz, a psychologist, a professor, and a Trader Joe's enthusiast himself. Schwartz: I think Trader Joe's is the best example of how the world should be constructed.

said Barry Schwartz, a psychologist and professor emeritus in social theory and social action at Swarthmore College in Pennsylvania. The idea is that if you ask the average person if they know how ...