On their own, the two films may not stand out, but each has a factor that gives it a lift. For Thamma, it is the IP branding that gives it wider visibility, while for Deewaniyat, it's the music.
A lonely, half-open bottle of red wine that's been patiently sitting in the fridge for weeks without use is every home cook's (or wine lover's) worst nightmare. But as long as it's properly stored and ...