October is Breast Cancer Awareness Month, and many brands are running campaigns that benefit advocacy and research ...

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She's no stranger to donning a skimpy bikini for a sizzling snap and even owns her own swimwear brand. And Elizabeth Hurley has now revealed exactly how she maintains her incredible body. The actress ...

The scent of barbecue, the sparkle of fireworks, and the thrill of incredible deals are all hallmarks of Independence Day! As the nation celebrates, savvy shoppers know that the July 4th sales event ...

The line spans from triangle bikinis to neoprene one-pieces to one-shoulder fishnet looks Sports Illustrated Swimsuit Issue cover model Ashley Graham doesn’t just model swimsuits — now she designs ...

Las Vegas looks mighty fine on Simone Biles! The American gymnast recently took a trip to Sin City ahead of her husband, Jonathan Owens, competing with the Chicago Bears against the Las Vegas Raiders.

In honor of Women's History Month, and International Women's Day on March 8, Athleta recently announced a collaboration with The Power of She Collective to promote wellness in the sports community.

Even if you’re not a regular beachgoer, everyone needs a great pair of boardshorts for when the best days of summer arrive. While the Billabongs and Rip-Curls of the world are tried and true classics, ...