In our YouTube series 'Behind the Seams,' the brand's Senior Historical Researcher explains how the dolls' fashion reflects the era they lived in.

The set features three book-inspired compacts representing fan-favorite characters Samantha, Kirsten and Josefina American Girl American Girl is celebrating its 40th anniversary with a fun collab ...

Every Wednesday, at exactly 2:15 P.M., the electronic bell at San Francisco’s A. P. Giannini Middle School sounds with a dull, droning buzz, and hundreds of students stream from the building. They ...

American Girl began 40 years ago in Madison and then Middleton with dolls and books about girls living in different historical eras. Founder Pleasant Rowland insisted American Girls materials be ...

Here's a timeline of key events in American Girl history: 1985: Pleasant Rowland starts Pleasant Company in a converted Madison warehouse, with a plan to make dolls and related books placing girls in ...

If you click on links we provide, we may receive compensation. It all started when founder Pleasant Rowland took a trip to the gift shop at Colonial Williamsburg Lizz Schumer is the Senior Editor, ...

My poor Josefina. That doll never stood a chance with me. I can’t forget taking her to the American Girl Doll store in New York City to get her rat’s nest of an excuse for hair detangled by the ...