AMC is joining major competitors in running even more commercials before the movie begins starting July under a new partnership with NCM.

"AMC has no plan to introduce commercial advertising close to the start of a movie’s commencement at its theatres in the ... was prepared for criticism and backlash, noting the decision would ...

Despite AMC's belief that the pre-show ads will not have a negative impact on the customer, the move sparked outrage on ...

“While AMC was initially reluctant to bring this to our theaters, our competitors have fully participated for more than five ...

The theater chain’s decision brings it in line with what its biggest competitors, Regal and Cinemark, have been doing since ...

Wednesdays are the slowest day of the week at the box office. The theater giant hopes a 50 percent discount will shake things up.

AMC is calling it a source of “vital revenue ... Another added, “This is why we need more independently run movie theaters across the country. These massive chains can’t be trusted ...

Nicole Kidman is shocked that people are still talking about her viral AMC Theatres commercial. Kidman reflected on the longevity of the heavily memed ad in a new video interview on Allure’s ...