Moviegoers headed to their local AMC theater can expect to see more ads before movies starting on Tuesday as a deal with ad ...

The agreement with National CineMedia, a cinema advertising platform, includes placing in-theater ads in the “platinum spot,” ...

AMC recently added more ads to its pre-shows, so the company will now warn theatergoers that movies do not actually start ...

Moviegoers headed to their local AMC theater can expect to see more ads before movies starting on Tuesday as a deal with ad giant National CineMedia takes effect.

The AMC NewPark 12 theatre in Newark, California, is seen here in August 2022. AMC will be offering even more discounts to moviegoers starting this summer.

The ad expansion is a departure from the theater giant’s prior stance. In 2019, when top competitors Regal Cinemas and Cinemark Theatres inked similar deals with National CineMedia, AMC refused ...

By Liam Reilly, CNN (CNN) — Moviegoers headed to their local AMC theater can expect to see more ads before movies starting on Tuesday as a deal with ad giant National CineMedia takes effect. The ...

Though ticket sales in 2024 totaled $8.7 billion — down 3.3% year-over-year and 23.5% compared to the pre-pandemic $11.3 billion in 2019 — the summer box office is showing promise. Paul ...