The Wasserman agency has been brought on board by WTA Ventures to secure a new ‘Premier Partner’ for the women’s professional ...

French Ligue 1 club Paris Saint-Germain has extended its controversial sponsorship deal with Visit Rwanda until the end of ...

Automotive manufacturer Toyota has swapped Australia for England in the national cricket team front-of-shirt rights market.

The world’s best sportspeople are now less likely to sustain injury thanks to a state-of-the art performance tracker powered ...

The Professional Fighters League (PFL) has appointed Middle East-based sport and entertainment agency Dune | 23 to build, ...

Manchester City has again proved to be the most effective European club in securing digital engagement with Asian football ...

Subscription broadcaster Premier Sports has renewed its United Rugby Championship rights in the UK and Ireland from 2025-26 ...

Select Sport Group has ensured it retains its position of holding the ball supply rights to eight of the top 30 men’s ...

Rugby Australia (RA) has reported hefty losses for 2024 but is expecting a commercial windfall from the British & Irish Lions ...

Ligue 1 club presidents have voted to end a domestic deal with DAZN at the end of this season but no agreement has been ...

Sports marketer Sarah Kendall has been appointed head of commercial partnerships at the Football Association (FA), as the ...

IMG has expanded its US Open media rights representation and advisory agreement in a ‘multi-year’ renewal covering both the ...