While the sport’s fandom continues to grow, newer racket sports—like padel and pickleball—are gaining attention (and ...

Discover how AI redefines modern marketing. Uncover its impact on personalizing experiences, optimizing measurement and ...

PepsiCo and Nielsen teamed up to uncover what this means for brands. Download “Undervalued to Unstoppable” to see where the ...

Level up your strategy with key local travel habits. Nielsen’s Scarborough Industry Report provides crucial insights across U.S. markets, revealing unique consumer preferences for airlines, car ...

NEW YORK – June 17, 2025 – Streaming reached a historic milestone in May as its share of total television usage outpaced the combined share of broadcast and cable for the first time ever, according to ...

Power your media planning and invest in the channels that matter most with comprehensive data that shows where, when, and how to reach your target audiences.

What you’ll discover: Regional ad spend trends: Get unparalleled insights into who is advertising and where spending is focused. Competitive intelligence: Uncover your competitors’ media strategies, ...

Nielsen, a global leader in audience measurement, data, and analytics, and the Danish broadcasters (TV 2 Danmark, DR, Viaplay Group, and Warner Bros. Discovery), have today announced the extension of ...

您是否收到过 令人难以置信的 特别广告？它似乎能准确了解您所处的生活阶段以及您想要购买的商品类型？这就是先进的受众定位技术在发挥作用。 请跟随我们一起了解什么是高级受众、他们为什么重要以及他们如何改变广告世界。 什么是高级观众？ 在传统媒体领域，用于了解和接触受众的标准 ...

A global leader in audience insights, data and analytics, Nielsen shapes the future of media with accurate measurement of what people listen to and watch.

通过尼尔森数据，了解 2024 年巴黎奥运会的粉丝洞察、赞助趋势和有影响力的运动员。 通过尼尔森数据，了解 2024 年巴黎奥运会的粉丝洞察、赞助趋势和有影响力的运动员。 与 尼尔森粉丝洞察 数据，了解不同奥林匹克运动 ...