With the majority of marketers just having oversight over promotion, marketers face a “double-edged sword” when it comes to ...

Catherine Lloyd will join the business as CMO later this month, taking over from Yilmaz Erceyes who departed the firm in May ...

Pairing AI with marketing and creativity enables brands to create experiences that resonate with customers, but many struggle ...

Marketers in decision-making roles are anticipating moderate budget growth amid some volatility, according to a study by ...

The Bisto owner also highlighted the role of the marketing function in driving impactful innovation for the food business.

Bupa, Persil and Tesco have also secured multiple nominations, while six agencies have made the shortlist for Agency of the ...

Six brands have been shortlisted for Brand of the Year at the 2025 Marketing Week Awards, with the winner to be announced in ...

Reduced pessimism regarding financial prospects at both the company and industry levels suggests that businesses are becoming ...

It’s more important than ever for brands to connect with real audiences, in authentic ways that drive real impact.

Cancer Research UK is looking for a new marketing director as Philip Almond announces he will retire from the charity in May ...

Getting more for less from your agencies is good news, but only in the short term – act now to protect your brand in an ...

How rebranding from Vaco Holdings to Highspring allowed this consultancy to streamline both its offering and branding.