In the first of our new Influencers Explored series, we explore the “long journey” to professionalisation and how creators ...

PG Tips is taking a long-term approach to win in the tea category, starting by bringing back its brand mascot, Monkey.

The research digs into the categories where consumers are most loyal, with grocery coming out on top. Around four in five (82 ...

Brands are largely not currently recorded as assets on the balance sheet of businesses, meaning marketing spend gets expensed ...