Do people find AI agents helpful for customer service? Do they feel that AI agents understand their needs accurately? To find ...

Savvy marketers are well aware that, in this day and age, content is king. According to a 2017 study by Content Marketing Institute and MarketingProfs, the use of content marketing is on the rise, ...

This article is based on excerpts from Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content (Wiley, September 2014). The writer Andre Dubus (House of Sand and Fog) has described ...

Small business owners say customer acquisition is both the biggest marketing challenge they face and the top area they need to improve to achieve their marketing goals this year, according to recent ...

Although 95% of marketers say they know how vital multi-channel marketing is for targeting potential customers, only 14% say they run coordinated marketing campaigns across all channels, according to ...