The agency holding group is letting clients plan, create and deploy campaigns independently using WPP Open Pro.

“Despite a confusing macro environment, senior seats are holding up,” said Michael Wright, CEO and founder of Taligence in ...

The brand doubles down on the growing intersection of fashion and sports in its first holiday campaign since being acquired ...

The streaming platform had its best ad sales quarter to date, doubled upfront commitments and is on track to more than double ...

Comedian John Mulaney, a co-owner of Years, will act as spokesperson for the nonalcoholic brand and participate in its first ...

Travelers now have the ability to message each other, reconnect after an activity and see who has already booked an ...

Leading marketers like PepsiCo and Kraft Heinz delved into topics including culture-led marketing and artificial intelligence ...

Marcelo Kertesz spoke with Marketing Dive about reports the brand is mulling its first big game ad and why it is doubling ...

To help marketers keep up-to-date on the latest developments in this growing space, Marketing Dive has compiled a list of the ...

The newly created role effectively replaces the CMO and is part of a larger push from the brand to become more agile and ...

The $13 billion-plus acquisition is expected to be finalized in late November, with the potential to expand Omnicom’s media ...

The cranberry co-op turned actor Bryan Cranston into a new version of folklore figure Krampus to break through the season’s ...