Traditional traffic metrics are failing publishers as platform algorithms create unpredictable revenue swings. Leading publishers are shifting from “empty reach” to engaged audiences that deliver ...

During this week’ss Webinar, members heard highlights from the INMA report, Beyond the Dashboard: 14 Case Studies in Newsroom ...

Condé Nast is transforming its iconic brands into direct shopping destinations, Patrick Gray, executive director of commerce, ...

By focusing on user needs, News24 in South Africa is able to deeply engage readers and glean new editorial insights that are ...

During this week’s Webinar, Ingrid Verschuren, executive vice-president of data intelligence and AI governance at Dow Jones, ...

Today, Gen Z primarily consumes information through social media, where distinguishing between misinformation and credible news is increasingly difficult. Regional news often plays little to no role ...

Most newsrooms have attempted it: a major climate initiative focused on the existential crisis, the future, and the planet’s potential downfall. But making that journalism reach a broader audience—and ...

New Zealand is a country with hundreds of municipal government bodies many in remote areas. Many media organisations have walked away from regional communities. Stuff Group has remained committed, but ...

INMA is pleased to unveil the first-ever international financial and business performance benchmarking service for news media ...