Messaging needs consistency. Conflicting language across functions leads to confusion and erodes customer trust. Leadership drives change. Leaders must model collaboration, remove blockers and keep ...

Agentic AI may still be rare—but Salesforce’s Agentforce 3 is already redefining what intelligent automation at scale could ...

A bonafide AI partner in a moment of need. It's time for Tim Cook to make Apple's biggest acquisition in history.

AI-powered search is redefining how consumers find, engage with and evaluate brands, making content quality and visibility ...

Financial technology company introduces virtual AI agents to automate workflows and provide real-time insights for QuickBooks ...

San Diego-based Tealium introduces CloudStream, a unified solution that eliminates data duplication while connecting ...

Survey size isn’t everything. Without clean sampling, your data-driven decisions could be headed in the wrong direction.

The Gist. Rethink team structure. CMOs should assess skills and workflows to match shifting business goals like retention and margin protection. Cut low-yield spend.

New open-source connector allows AI assistants to interact directly with Treasure Data environment MOUNTAIN VIEW, Calif.

Simon's Composable AI Agents deliver new levels of insight, creative control, and speed to launch—surfacing hidden customer signals and real-world context to unlock true 1:1 personalization at scale ...

As AI accelerates delivery, the pressure is on CX leaders to rethink how services are priced, delivered and trusted in the eyes of the customer.