Experiential marketing success at Cheez-It combines a "relevant behavior” of its target audience with an absurd, irresistible ...

The 2025 DPAA Global Video Everywhere Summit, which took place Oct. 14 at New York City’s Pier Sixty, gathered approximately ...

Google unveils Gemini Enterprise, an AI-powered conversational platform for businesses that use Google Cloud. Gap, Gordon ...

Wayfair’s VP of merchandising shares the strategy behind Wayfair's national store expansion plans and how a large store fuels ...

Rewards programs make shoppers more loyal to a brand and more likely to recommend it, according to a new study.

Marketing budgets are tightening as people brace for economic uncertainty, and CMOs and marketing teams are being asked to do more with less. However, writes our columnist, an increased budget or a ...

The historic marketing funnel, which treats buyers as leads to be captured, no longer reflects modern B2B buying behavior. Abdul Rastagar, co-founder of Sirona Marketing, offers up a new model: the ...

Randall Publishing Co. has named MeritDirect to represent its Equipment Data Associates master file database and related files. The master file consists of 1.1 million equipment buyers is available, ...

Sporty’s Catalog Lists Sportman’s Market Inc. has retained Millard Group Inc. to oversee the lists of four Sporty’s catalog titles it publishes. This appointment includes Sporty’s Pilot Shop, the ...