As gen AI powers faster campaign production, marketers confront a new paradox — efficiency at the expense of emotion, and ...
Clicks, conversions, and attention are no longer a given for any brand. They must be earned. And the price of entry is ...
As festive ad clutter peaks, reward-led engagement — with experiential incentives, gamified participation, and frictionless ...
Industry analysts have suggested both Publicis Groupe and Havas could be potential acquirers of Dentsu’s international ...
Xiaomi India is bringing a dose of nostalgia this Diwali with a film that reimagines the chaos and drama of early 2010s ...
Family Stays highlights comprehensive care as the organization aims to double the number of families served by 2030.
Apple retains the world’s most valuable brand tag for the 13th straight year, Interbrand report reveals a 4% slide in value ...
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