Interpublic Group has reduced its global workforce by 2,400 employees, or about 4.5%, since January, as it prepares to be taken over by Omnicom. According to its SEC stock market filing for the second ...

From the first prompt to the final cut, Campaign takes an inside look at how agencies are actually using GenAI tools as they integrate them into their everyday creative processes.

Marketing departments are in the midst of a substantial reconstruction of their operations as they integrate generative AI into their workflows, an effort that is expected to have a trickle-down ...

New research from Pew shows just how dramatically AI-generated summaries are changing search behaviour, and the impact isn’t good news for publishers.

Marketing departments are in the midst of a substantial reconstruction of their operations as they integrate generative AI into their workflows, an effort that is expected to have a trickle-down ...

As traditional search engines lose ground, China's Gen Z are increasingly turning to social media and AI tools for quicker, more relatable answers.

Despite growing its subscriber base and overall revenue, Spotify saw a slight drop in ad revenue, prompting CEO Daniel Ek to pledge faster progress on its advertising business.

Showing up through local heroes, overlooked sports and culturally fluent storytelling is the sharpest growth play for brands, writes Dentsu's Echo Li.

Data-driven empathy and emotional intelligence are inherent to effective marketing. Call it introverted advertising, a lecturer from RMIT University Vietnam explains.

Stagwell’s long-awaited first APAC acquisition is now closed, with no layoffs, new leadership roles confirmed. Campaign sits down with Assembly APAC CEO Richard Brosgill and his ADK Global counterpart ...

Dentsu's Carat moves up to second place as WPP’s EssenceMediacom drops out of the top 20, while Australian independents Avenue C and Ryvalmedia make a debut.

Could you live for a week in an airport? TikTok comedian Maddy MacRae tests it at Singapore's Changi Changi Airport’s reputation as the world’s best layover spot is being put to the test as Maddy ...