Snow Flying’s superior performance at a lower price ignited debate over whether Adidas’ brand premium still holds up.

CEO Arthur Hoeld reveals transformation plan targeting 2027 comeback through refined marketing and strategic focus on running ...

From Brother Xiao Yang, to Ryan Kaji, a wave of wealthy content creators are joining the world’s 1%: a luxury consumer opportunity.

A banned dye scandal shakes China’s beauty market ahead of Singles’ Day, exposing deep cracks in supply chain safety and trust.

Running category sales surged in Q3, with Adizero shoes leading the charge as CEO Bjoern Gulden diversifies beyond the Samba.

Scale transforms brands into generic alternatives, eroding emotional connection and desirability as expanded distribution ...

Country’s wealthy are trading visible status symbols for hyper-personalized wellness, elite education consulting, and ...

From lychee wines to blueberry sparklers, ‘baijiu’ makers are diversifying beyond their core business as 70% of young Chinese ...

Prancing horse's pivot from touch-sensitive controls to mechanical buttons reflects mounting evidence that screen-obsessed car interiors are annoying drivers.

Pop Mart’s Wang Ning and Laopu Gold’s Xu Gaoming lead a generational wealth shift — from property tycoons to consumer ...

Luxury watch prices are surging under new tariffs, sending buyers to the booming secondary market where brands like Cartier and Omega trade 30%-40% below retail.

Fragrance houses from Melt Season to Cottee captivated Paris with storytelling, cultural identity, and modern East Asian ...