Campaign Middle East was on the ground for the Athar Festival 2025 with exclusive interviews and insights from industry leaders.

VICE Media MEA's George Dimakis on the value of building courage to question what a client wants and building trust through ...

The report also finds that 75 per cent of UAE and KSA travel plans are AI-assisted in 2026 for efficient, stress-free ...

HQ by Rove was centred on “Work Meets Lifestyle,” which Haus of Hendricks used as the foundation for its storytelling ...

Google’s Anthony Nakache shares why video has become the most powerful driver of influence in the modern MENA consumer ...

CNN has announced the launch of an all-new multiplatform programming initiative, CNN Creators, including a new show on CNN ...

Dana Oraibi joins hrmny as Director – Communications and Growth to sync strategy, storytelling and earned impact for its new ...

The half-day NextM summit will feature a curated lineup of futurists, AI experts, behavioural specialists, and even a humanoid robot.

Built on behavioural insights across the UAE, Saudi Arabia and Egypt, the platform provides a roadmap for advertisers during ...

The Youth Studio platform helps marketers uncover the real drivers shaping youth identity, creativity and influence.

UKAEG presented the Friendship Honour to Taha Alsafi, Founder and CEO at Red Impact Advertising for strengthening UK – Saudi ...

Initials launches its Middle East division in Dubai, appointing a new General Manager to lead regional expansion.