Built on behavioural insights across the UAE, Saudi Arabia and Egypt, the platform provides a roadmap for advertisers during ...

The Youth Studio platform helps marketers uncover the real drivers shaping youth identity, creativity and influence.

Initials launches its Middle East division in Dubai, appointing a new General Manager to lead regional expansion.

UKAEG presented the Friendship Honour to Taha Alsafi, Founder and CEO at Red Impact Advertising for strengthening UK – Saudi ...

Brazen MENA is entering a new chapter of growth, driven by senior appointments, internal promotions, expansion across MENA.

Zaatar W Zeit blends fashion and flavour in its ‘Dough Collection’ campaign, sparking buzz among Gen Z audiences.

Platinumlist’s Cosmin Ivan shares how GCC businesses can use partner recognition programmes to boost loyalty and brand value.

Viola will combine expertise in creative strategy, social engagement, and brand storytelling with iShout’s AI-driven ...

The half-day NextM summit will feature a curated lineup of futurists, AI experts, behavioural specialists, and even a humanoid robot.

A new white paper reveals how DEI can drive innovation, unlock trillions in value, and advance the GCC’s vision for ...

This year, Athar Festival ups the ante with more than 200 local, regional, and international speakers, including 60+ from ...