Explore how strategic B2B marketing shapes decision-making in the AI era, empowering organizations to build trust and ...

Discover how Marico's leaders believe that AI, creator-led marketing, and evolving consumer aspirations will transform the ...

In April, Europe's auto market flourished with a 7% rise in sales, primarily fueled by the demand for electrified vehicles, ...

Prasar Bharati's WAVES is transforming the Indian OTT landscape by paying content creators based on streaming minutes, ...

Explore the increasing trend of music copyright infringement lawsuits as brands and influencers blur the lines in digital ...

Exploring the revival of analogue watches in India as smartwatches decline. Titan's insights into consumer identity and the future of horology.

Explore how Meta's new ad AI connectors are transforming digital marketing roles, potentially making traditional marketing ...

Provogue has achieved INR 25 crore in annual recurring revenue in its first year in the luggage sector, focusing on trendy, ...

Swiggy's Toing unveils an engaging digital campaign highlighting its lowest price guarantee in food delivery, targeting Gen Z ...

Kinnect has been appointed as the creative partner for Burger King in India, focusing on integrated creative duties to ...

The Whole Truth is revising its packaging to replace 'no added sugar' with 'sweetened with dates' following FSSAI's ...

Marico has entered the hair cleansing segment with Parachute Advansed Protein Shampoo, targeting the fast-growing shampoo ...