OpenAI and other LLM companies must slow down, respect content creators and work with industry stakeholders if they want to build sustainable advertising businesses.

Every week, Ad Age spotlights the most important job moves across advertising, marketing, media and tech. From agency shakeups to brand-side appointments, here are the leadership changes shaping ...

WPP and Publicis Groupe are also competing in the Tylenol marketer’s pitch.

University of Colorado Boulder is introducing a new Master's and portfolio program that promises to better train junior employees because agencies and marketers are falling short.

WPP and Publicis Groupe are also competing in the Tylenol marketer’s pitch.

Brands must navigate the rising third-party delivery app marketplace while fending off threats such as weight loss drugs and ...

Several speakers at ZCON, the Gen Z conference hosted by UTA's Next Gen practice, discussed how they're swapping screen time ...

On Ad Age’s Marketer’s Brief podcast, Blumhouse CMO Karen Barragan breaks down Halloween “drive-by” fans, creator-led campaigns and why authentic brand fit drives horror marketing impact.

The THC beverage brand is testing AI’s ability to create short content for attention on social media.

The software company’s new tools already count The Home Depot, Disney and Coca-Cola as customers.

By questioning, experimenting and staying grounded in human insight, Gen Zers can keep the human touch in marketing.

Several speakers at ZCON, the Gen Z conference hosted by UTA's Next Gen practice, discussed how they're swapping screen time ...