If you weren’t aware, today isn’t formally known as Pancake Day. I know, I know, it’s a day all about pancakes. However, it’s actually a Christian tradition that falls the day before Lent begins. On their website,

The day earned its name from the Christian tradition of seeking absolution before the start of Lent. Pancakes became synonymous with Shrove Tuesday as worshippers used up rich foods like eggs, milk and sugar before commencing their Lenten fast.

Severn Trent are reminding customers to have a flipping good time this Shrove Tuesday, but to ‘be a binner, not a blocker’ by disposing of pancake mix the right way.