Topeka native and Texas Tech star softball pitcher NiJa Canady represents the university as the female Big 12 Athlete of the Year nominee.

PayPal and its subsidiary Venmo are making significant advancements in enhancing digital payments, supporting community ...

Get to know the average salary in AUSL, how it compares to previous professional softball leagues, and who owns the all-time highest contract in women’s softball history.

The Big Ten and Big 12 have partnered with PayPal to become their official platform for distributing revenue-sharing payments ...

Texas Tech is investing a lot of money into its athletes, and has brought in a lot of football players from the transfer ...

At Big 12 Media Days, Rich Rodriguez talked about coaching in the same conference as Arizona. Plus, the Big 12 is partnering ...

Texas Tech’s NIL splurge has Big 12 coaches responding with envy, concern and pressure to win with the team it built.

Here’s what it looks like from here: Red Raider athletes will make a reported $55 million in name, image and likeness deals this school year, apparently an NCAA record. And that doesn’t count the $5.1 ...

Penn State knew it had to go big if it wanted, up to this point, the ultimate hockey “one and done.”  Penn State went big on hockey by landing the commitment of Whitehorse, Yukon (Canada) prodigy ...

In this week's sports business cheat sheet, digging into Texas Tech, Ben Shelton and readers' favorite 21st century sports ...

TCU's Olivia Miles, Texas Tech's NiJaree Canady, and Arizona State's Sam Leavitt are the Big 12's Venmo Athlete Ambassadors.

Behren Morton has been at Texas Tech since 2021, practically a lifetime for quarterbacks these days. A lot has happened in Lubbock since he arrived as a ...