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Netflix taps Mattel, Hasbro

Netflix Inks Major Deals With Mattel and Hasbro for ‘KPop Demon Hunters’ Toys, Games and Products

KPop Demon Hunters was a surprise sensation for Netflix after it was released over the summer, ultimately becoming the most popular film in the history of the platform.

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‘KPop Demon Hunters’ Toys, Dolls, Games and More Coming: Netflix Inks Unique Co-Master Deals With Mattel and Hasbro

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Toy stocks: Hasbro, Mattel partner on Netflix's KPop Demon Hunters

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Want a KPop Demon Hunters toy this holiday? Wait until next year, say toymakers

Fans of Netflix's runaway hit "KPop Demon Hunters" will only be able to get their hands on branded toys well after the key holiday shopping season, a missed opportunity for Mattel and Hasbro that have...

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Netflix shares drop as Brazil tax dispute hits profits

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KPop Demon Hunters Crowned Most Popular Netflix Film Ever

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Mattel, Hasbro to Sell Toys From Netflix’s ‘KPop Demon Hunters’

Since its debut in June, KPop Demon Hunters is the most popular film in history on the streaming platform, with 325 million views, Netflix said.

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KPop Demon Hunters’ Next Phase Is Not A Sequel Movie

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Netflix Is Planning on Making ‘KPop Demon Hunters’ Its ‘Star Wars’ Merchandising Machine

Hasbro's tariff battle could make playtime pricier

Hasbro stock jumped 3% on Thursday and is up 36% year to date. The Play-Doh and Nerf maker also lifted its full-year sales outlook, projecting sales to grow by high single digits, up from its previous mid-single-digit forecast.

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Netflix strikes 'KPop Demon Hunters' toy deals with both Mattel and Hasbro

Mattel is currently taking pre-orders for a three-pack of dolls featuring Rumi, Mira and Zoey, the members of the fictional KPop trio HUNTR/X. And Hasbro's first product is a "KPop Demon Hunters" themed Monopoly Deal game. Merchandise and toys from both companies will be available at retail in spring 2026.