The network hit almost all of the right nostalgic notes before and during its debut broadcast, a double-overtime thriller ...

Maybe it was the nostalgia kicking in, but Tuesday felt bigger than usual for the NBA as it returned to NBC for the first ...

Fans tuning into the NBA this season will have to adjust their viewing habits to new networks and a seven-day-a-week national ...

Dedicated viewers will observe that TNT has been booted off entirely after 40 years of broadcasting the league. “Inside the ...

The Oklahoma City Thunder received their rings. The new-look Houston Rockets were in town. The NBA was back on NBC. Cue the ...

From Michael Jordan to Mike Tirico and Roundball Rock, NBC showed the impact it will have on NBA games this season.

The NBA on NBC returned Tuesday night with an opening day tip-off between the Oklahoma City Thunder and Houston Rockets. The ...

Peacock NBA Monday Debuts Oct. 27 with First-Ever “On the Bench” Coverage of Donovan Mitchell and Cavaliers Visiting Cade ...

The NBA's return to NBC with a doubleheader on Tuesday night averaged 5.61 million viewers, marking the most-watched October ...

NBC went all-out to make its NBA comeback an event, most notably bringing in Michael Jordan for the "MJ: Insights To ...

Jordan spoke to NBC play-by-play voice Mike Tirico in the first installment of a series the network is calling "MJ: Insights ...

NBC's broadcast of the NBA tip-off was up 87% in viewers compared to last year and marked the season opener's biggest ...