The NBA Paris Games in January between the San Antonio Spurs and Indiana Pacers were a major success. The league offered ...

The NBA has said it is "exploring" the creation of a professional basketball league in Europe, but the plans remain vague and ...

A potential European league could be a goldmine for the NBA as the top-flight North American league looks to muscle its way ...

In the summer of 2024, many top European talents left their respective clubs for opportunities elsewhere. Collegiate teams ...

In what is unquestionably one of the most ambitious endeavors in league history, the NBA is officially exploring the start of a new league in Europe. And why not? The NBA has started leagues before.

Editor’s note: This story is part of a multi-part series examining the issues and concerns about the current NBA. PARIS — There is untapped marketing potential for the NBA in Europe, a ...

The NBA has said it is “exploring” the creation of a professional basketball league in Europe, but the plans remain vague and raise many questions. The first is why is the powerful US league ...

The major European cities represent a colossal potential market for the NBA. Although the EuroLeague, Europe's premier competition, is attracting ever-increasing numbers of spectators (an average ...