The National Basketball Association (NBA) has extended its relationship with 2K with a "multiyear partnership." ...

Kalshi’s AI-made commercial cost just $2,000 and took two days — replacing a process that normally runs seven figures and ...

National Basketball Players Association (NBPA) and 2K announced they have agreed in principle to terms for a new multiyear global partnership expansion.

The NBA witnessed a big trade on Sunday as the Memphis Grizzlies and the Orlando Magic engaged in a deal that involved several notable names, including the youn ...

The 2K arm of Take-Two Interactive has reached an agreement to extend and expand deals with the NBA and WNBA, including the ...

The gaming industry continues evolving rapidly, with two distinct approaches emerging as dominant forces. Take-Two ...

The 2HYPE crew dives into wild NBA 2K basketball draft challenges—strategies clash, surprises unfold, and only one can come out on top!

Angel Reese had her first triple double, Hailey Van Lith led a dominant performance by the Chicago bench with a career-high 16 points and the Sky ...

The NBA 2K game series has been one of the most innovative and top-selling sports games over the last decade plus. That strong bond between the league and the g ...