Flipkart, Walmart's Indian e-commerce subsidiary, is leveraging social videos and livestreams to engage young consumers and ...

While the concept of online retailers using videos to boost sales has been around for years, Flipkart hopes this strategy ...

The story of India's MSMEs is far from over. Their future will be shaped not only by how well they adopt new technologies but ...

Flipkart sees video commerce as a key strategy, with two-thirds of Gen Z using videos to shop. Usage is also surging in ...